Marketing mix
MARKETING MIX: THE 4PS
The marketing mix is one of the classic elements of marketing, is a term coined by McCarthy in 1960, which is used to encompass four basic components: product, price, distribution and communication.
These four variables are also known as the 4Ps by its Anglo-Saxon sense (product, price, place and promotion).
The 4Ps of marketing (the marketing mix of the company) can be considered as traditional variables that comprise an organization to achieve its business objectives.
For it is absolutely necessary that the four variables in the marketing mix combined with complete consistency and work together to achieve complement each other.
The marketing mix is a set of elements and variables of marketing to achieve business goals.
The success of the company will be determined by the perfect knowledge and analysis of the different elements of marketing within its activity and that through the implementation of the marketing plan reach the desired objectives
- Decisions product
- Decisions Price
- Decisions distribution
- Decisions marketing
- Decisions of communication