Strategies
After making the internal and external analisi of TheTakEasy, also know the resources available to us.
We believe there is a market demand as the market is not satisfied and why we decided to plan objectives and a strategy based on the competitive advantage of differentiation
Our differentiation in the market is based on our packaging and dosage form of supplements most commonly consumed by users who practice sports.
Our strategy is not to focus on large market shares, but in small segments that our product gives them added value.
Our greatest risks are concentrated in the competition, but we have a competitive advantage over the pack, since we have the patent of the container.
Although we will have to anticipate in our strategies the impact of any action by our competitors
Principal strategies
Growth strategies:
Utlizada growth strategy is the specialist Leader
Based on product differentiation and packaging, growth will be like a new generation specialized in the market of nutritional product suplentacion
Marqueting strategy to enter the market using the Healthy and value of our company, creating synergy with the current market and using the same power to promote growth
Develop as an innovative product, taking advantage of product customization, quality and accessibility of each target.
We identify different audiences through their lifestyle to adapt the products in an optimal way
Select products and brands to create a link with users and achieve loyalty largest possible number of customers.
Different lines were developed, constant research and expansion, and noted as an innovator
Hedging strategies:
The product launch will be with one brand as a provider of nutritional supplements for containers
Final sales channels will be the channels of the companies providing supplements own
Distribution and logistics of the product to wholesalers in the beginning of the activity, will be in charge of TheTakEasy, creating own channels of distribution to wholesalers or commercial agents
We will release the brand effectively with presence in fairs, events, publications, associations or companies of the sector Healthy
Segmentation strategy:
To achieve an expansion and that each market segment is identified with our company, we will use as a key element segmentation strategies, offering each Target much publicity as some values that identify the best way
The initial segmentation strategy will be based on the initial public objectives, expanding products based on specialization within the segments and offers more adapted to specific demands more products
Users differentiate according to the target audiences analyzed in the market study.
Strategies be directed and adapted all its values to provide optimal product and service to each targets
The strategies vary according to the values that each segment is characteristic.
Offering an adaptation to the product environment.
Most of nutritional supplements have a homogeneous demand in all segments, but the strategy will focus on meeting the common demand, but the specified for each segment.
The initial launch will cover the general specific needs of each segment, and work on the creation of new products increasingly specialized within the target audiences.
The audience of TheTakEasy
Heavy Users:
Elite athletes and competition Between Consisting mostly men 15-35 years of age.
Medium Users:
This segment found the public That Makes sports practice in a structured way and / or guided and require the use of nutritional supplements to Achieve Their physical goals
Light Users:
People Who consume supplements without any sport, just looking for aesthetics and wellness
Lap Users:
People Who Need Their medical prescription cover deficiencies through nutritional supplements or medical treatment to be in treatment cohadyacente