Demand
We have determined the qualitative variables of demand for products Supplementation.
Global demand for dietary and nutritional supplements enjoys sustained growth.
Attempts sales figures of 2014 speak of growth compared to sales last year.
The Asia Pacific region is the undisputed global leader in market share. China ranks first, with Calcium as selling product - also leads the sales of this product at global level, followed closely by protein powders.
But the key to growth is now in emerging markets, including Africa, where customs of more developed countries are adopted and where the sport plays an important role in some countries.
In Africa continued growth in demand experiementa, and are expanding appropriate in several areas of West Africa distribution channels.
In Western Europe, Italy is listed as the leading country of the region with the largest share of the total European market, close this Germany followed by Britain and France
Latin American markets occupy a small market share, also in global market growth. The main market area is Brazil
Consumption in Spain and Canada vs Global Market
Consumption has become widespread in recent years globally, while Spain and Canada as big consumers
Consumers seek to replace or provide some type of nutrient to your diet to achieve objectives.
demand is prevalent in various demographic groups.
Young males (20-35 years) are the biggest consumers with older women (35-50 years) of nutritional supplements and dietary supplements
In general, the demand from men is Protein, creatine and energy drinks while women concentrate their demand diuretics, vitamin complexes and Chitosan (regulator sensation of appetite)
In the Canadian market as demand from males are nutritional supplements that provide a benefit in physical performance, while women prevailing demand environment to health
Normally consumption of these supplements is associated with some type of diet or show a clear trend towards the correct nutrition
Mostly consumption is related to sports practice, although its use is widespread in sports competition increased demand in recent years is related to consumption at any level of sport
Users who play sports consume in order to improve their athletic performance, but the biggest increase has been in demand for welfare purposes, salut and aesthetic.
The sports practices that require more supplementation are those related to fitness where in addition to a sport focuses on aesthetic and health objectives
When the goal is the physical aspect, it is mostly to lose weight or gain muscle.
Besides a wide range of products in which sport beyond the aesthetic benefits sought consumed.
As vitamin complexes, products related to minerals and nutrients that help meet current aesthetic canons
There are users that demand is only on products that will help provide nutrients necessary to maintain proper salut or help different pathologies such as obesity, cholesterol, stress.
It has been shown that taking supplements help provide the necessary nutrients for proper functioning of our body
It has also increased the demand for these products as supplementation in users with allergens, which can meet your needs thanks to the composition and find a wide range of products adapted to these pathologies
In the medical sector, the use of supplementation is instituted a few years ago and there have been studies that verify the benefits of their use in patients.
Its use is common in patients with long periods of hospitalization, which due to their inactivity weakens muscle tissue.
They are also used in patients with eating disorders, malnutriciones or growth deficit
It is a market with very different market segments although consumption of these products is to differentiate the targets we will focus on knowing their goals
Motivation and Place of purchase
Purchase motivation users accustomed to be bound by guidelines from a nutritional or sports asessor.
In groups of younger users there is a high consumption of these supplements, although user groups with age more often you always counseled therefore a dietician, a nutritionist, a trainer or a doctor.
Distribution channels are also a function of the targets of users, being the most assiduous to make purchases over the Internet to large distributors young while old targets to choose more nutrition stores or large food retailers offering these products in its outlets.
Are also a selling point queries professionals and sports centers
The increased supply of these products comes from multinational companies with years of market presence and large advertising campaigns
The perception of quality around these brands is very high, and its products vary and adapt to the demands of different targets.