Competence Analisy
To make are rated all the companies whose business is linked to our product and to make a direct or indirect competition.
We also have studied the major market brands, both nationally and internationally and assessed with data from Canada
We start from a differentiation strategy by launching a new product to market, the qual have a tactical advantage besides being the first inthe market, have a patented recipe
Therefore our competitive advantage over our competitors will be higher, which although can make products and similar actions will not be able to offer the first 5 years of patent exclusidvidad a product with the same qualities, or format.
Major brands in the market
To determine the more defendants, there was a pre-market research and the results are:
Top Spanish companies
NutriSport
Megaplus
World Top
Scitech
Nutritech
Olymp
Amix
Percepecion companies with higher quality by consumers are:
World Top
Canada
Nutrytech
Scitech
Top Spain
Megaplus
Market companies with highest political and lowest market
Higher
Multipower
Scitech
VITOBEST
Less high
Amix
Bulk
Companies known for their specialization
3 XL (Nutrytec)
New trademark produtos specialized in female sphere.
It is differentiated to produce nutrient supplements designed specifically for women and their overall objectives.
Besides nutritional components have been added to supplements also provide nutrients seeking wellness and aesthetic benefits
Multipower
Specialized supplements for elite athletes and high-performance sports company. Its policies of price and quality are of the highest on the market
Overstims
Specializing in drinks and gels, will launch a new brand specializing in top performance sports
Canadian Competition in nutritional supplements market
2007. This represented a growth of 77% in the number of companies, from 28% in revenue and 44% in the value of exports in relation to the figures for 2004
- Nearly 700 companies generated revenues of CAD $ 3.7 trillion
- About 14,000 jobs
- Exports of CAD $ 731 million.
Estduo also was conducted to know the competition and sector companies in Canada
Business, Sales and Exports in Canada
Based on the results observed in the survey on Functional Foods and Healthy Natural Foods conducted in 2007 by Statistics Canada, we can highlight the following information on companies in this sector and their income.
- The sector of Functional Foods and Natural Health Foods (FFNHP) is comprised of 689 companies with 13,975 employees working in the field.
- Of these 689 companies, 174 are focused on functional foods in particular and 177 in the 2 fields (functional foods + Natural Health Foods)
- The Natural Healthy Food sales amounted to CAD $ 3.7 trillionSALES
The segment of nutritional supplements has only been seen in the Retail Sector.
It remains an important development in the Foodservice Sector is observed.
- Exports in this sector totaled $ 731 million CAD
- When compared to the figures of the 2004 survey, we observed a 77% increase in the number of firms in the industry partipando, an increase of 28% in revenue and 34% increase in the value of exports.
All Competition markets
- Nutrition companies
All nutrition company that can launch the product a producte to provide the same benefits to the customer.
And it consolidated its business, as well as in most case its implementation at international level, give us a disadvantage resources.
Could launch more specific product segments can not initially cover
- Companies packaging
All packaging company that can bring to market some product equivala needs, or launch a range of products specializing in sports supplements
- Large wholesalers with own brand
Companies that see the opportunity to launch through its private label products with added value like TheTakeasy
They have a superior resources to meet the costs of launching
And it consolidated its business, as well as in most case its implementation at international level, give us a disadvantage resources.
Could launch more specific product segments can not initially cover
- Food packaging plants
Any company engaged in food packaging and can be provider market existing brands and to launch product aunn equivala needs, product or specialize in sports supplements
- Pharmaceutical
Could launch more specific product segments can not initially cover
Price competition
As in the current market no sales units are marketed our product markets
Studies of market prices have been obtained through a analisi current PVP proportion of units mark suggests dosing units available for sale
It has set a price for each product. It notes that the price in the sports supplements is linked to the proven quality of the products
Market Price
- Protein is 1.47 € or 2.04 CAD
- Amino is 1.03 € or 1.8 CAD
- Creatine is 1.2 € or 1.7 CAD
- Vitamins is 0.8 € or 1.1 CAD
- Carnitine L is 1.3 or 1.8 CAD
Price competition
Max Prices
- Protein is 1.75 € or CAD 2.4
- Amino is 1.6 € or 2.2 CAD
- Creatine is 1.9 € or 2.6 CAD
- Vitamins is 1.4 € or 1.9 CAD
- L Carnitine is 2.1 or 3 CAD
Minimum prices
- Protein is € 1.20 or 1.7 CAD
- Amino is 0.5 € or 0.6 CAD
- Creatine is 0.6 € or 0.9 CAD
- Vitamins is 0, 2 € or 0.3 CAD
- L Carnitine is 0.6 or 0.9 CAD